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Style File Blog

november 08, 2009

Social intelligence

From Rags To Riches

05:11 PM
They may have earned their New York cred—and become, in the process, Yanks fans to...

Trend tracking

Yea, Nay, Or Eh: Katy Perry At The 2009 MTV Europe Music Awards

04:11 PM

Dept. of culture

Prada Enters The Book Business

03:11 PM

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Industry News

Jergens, Rachel Bilson Rally Against Tanning

March 30, 2009  2:13 pm


Seeing as how tanning beds are a hot-button issue these days, Jergens, purveyor of cult favorite Natural Glow color-enhancing moisturizers, is giving bronzing addicts encouragement to quit. Enlisting actress Rachel Bilson as its spokesperson, the skincare giant has pioneered the “Glow in the Dark” initiative: For every pledge it gets from consumers who promise to practice sun safety, it gives one dollar to the Skin Cancer Foundation. With close to $20,000 in pledges already amassed, it would appear as though fake-baking is finally falling out of favor. To join the fight against bad tanning habits, log on to www.jergens.com.

Photo: Courtesy of Amazon.com

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