September 3 2014

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Le Labo’s New Fragrance: 1,001 Arabian Nights Distilled Into 27


We will never forget when Le Labo opened its Nolita boutique in 2006. Whether it was the innovative niche-fragrance concept of bottling scents to order and on site, or that, um, explicit animated short it distributed with press materials to hammer home an anti-conformist approach, it didn’t take long for the brand to burn its way into our consciousness. Two years later, Le Labo’s commitment to freshness—not to mention a roster of ten entirely unique parfums (plus one that is exclusive to each city that has been graced with a storefront)—has kept us loyal fans. Which is why we’re counting down the days to April 1, when its latest creation goes on sale. Oud 27 was originally concocted for Le Labo’s Dubai location and lists agarwood, cedar atlas, incense, patchouli, black pepper, saffron, and gaiac among the 20 notes that make up its singular, complex aroma; the brand likens the olfactory experience to Genghis Khan meeting Shah Jahan for tea with Scheherazade. (Like we said, counting down the days.) If you don’t live in or near one of its limited retail destinations, the online store is incredibly user-friendly. And in case you were wondering, Internet orders are filled the day they get shipped, so you get the same freshly crafted flacons as walk-in clientele.

Photo: Courtesy of Le Labo

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