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february 10, 2010

Social intelligence

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The Stock List

L’Occitane’s New Manufacturing Facility? Your Kitchen

March 24, 2009  3:21 pm


One of the biggest problems cosmetics companies face as most of them try to green their operations is how to deal with the issue of preservatives. There aren’t many organic options on the market, and even fewer that can compare to the efficacy of synthetic versions, which makes creating all-natural products with a long shelf life a difficult task. But L’Occitane has found a way to circumvent the issue with its Ma Crème Nature, a new moisturization method that comes equipped with an ECOCERT seal of approval and a D.I.Y. attitude, due out next week. You make the radiance-enhancing cream yourself by mixing different components together, combining the free radical-fighting power of olive tree leaf extracts, potassium-rich olive water, and the skin-softening duo of olive oil and nourishing shea butter. The genius part is that by whipping it up when you’re ready to use it and then storing it in the refrigerator, the formula can be completely preservative free. You can treat your skin to freshly made, totally natural, hydrating goodness—and revel in the cathartic sensation of joining the homespun beauty movement.

Photo: Courtesy of L’Occitane

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USER COMMENTS  (1)
  1. No offence but I think L’Occitane is overpriced and a complete waste of money. I lived in Marseille for 2 years and a block of soap they would sell for $20 would go for less than $1 there. Consumers are more sophisticated these days. I would not go to them for face cream either as they are not known for making it- hence the product will not be good. Just rub honey on your face 3 times a week, leave it to dry and wash off, it is amazing I swear.

    By jonathangaved on 03/24/09 at 6:21 pm