Olfactory Parody, For That Case Of The Mondays
March 16, 2009 1:25 pm
When news broke last fall that Francesco Vezzoli was working on a faux perfume ad directed by Roman Polanski and starring Natalie Portman and Michelle Williams, we were legitimately excited. Known for his elaborate parodies, we could only imagine what the Italian video artist had in store for the marketing film-cum-consumerism social commentary, which centers around a fake fragrance called Greed. With its Victorian boudoir backdrop and epic catfight (so in this year, see Jean Paul Gaultier’s Fall 2009 show), the one-minute short did not disappoint when it debuted last month at the Gagosian Gallery in Rome, and we still like to watch it every now and again when we need a little pick-me-up. So if you haven’t seen it yet—or if you could just use some help dulling the pain of the beginning of yet another workweek—click above and enjoy. (We’re particularly fond of the bit where Michelle Williams smashes Natalie Portman’s face into the ground repeatedly. It gets us every time.)
tags: Fragrance, Francesco Vezzoli, Jean Paul Gaultier, Michelle Williams, Natalie Portman, Roman Polanski
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