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Redken, Guido Get High From New York To Paris


As noted by our fashion commentators stationed on Paris’ front lines, Marc
Jacobs closed out the season at Louis Vuitton yesterday much in the same way he helped open it at his own show in New York, referencing the eighties on both sides of the Atlantic. And while his homage to the era can be seen in what will no doubt be a widespread revival of ruching, bubble skirts, and leggings, we noticed another trend that Jacobs has likely helped bring back. Two words: big hair. Coincidentally enough, Redken creative consultant Guido Palau pioneered the voluminous styles at both shows, plus a host of others in between, crimping, teasing, and hair-spraying his way back in time. With the help of Redken’s Thickening Lotion 06 Body Builder and some rough drying, Guido went for “French and soft” at Vuitton, using a messy twist to retain a touch of the demure, which echoed the glamorous, forties-era textured looks he also gave models at Prada. As for his handiwork stateside, you likely remember Vlada’s teased-out beehive, one of a series of updos he designed for the 50-plus models at Marc Jacobs to hammer home the idea of eighties individuality and naïveté—”girls not being uptight about their hair…and who use a ton of product.” This meant more Redken Thickening Lotion to “add guts,” Redken Hardwear 16 Super Strong Gel for shape, and Redken Forceful 23 Super Strength Finishing Spray to maintain the height. A similar punk sensibility seemed to carry over at Jean Paul Gaultier as well, where Guido relied on a waffle iron and Redken Spray Starch 15 Heat Memory Styler to get hair that he described as “messy but still with a sense of control”—words to live by as you hone your coiffing technique for September.

Photos: Clockwise from left, Gianni Pucci at Louis Vuitton; Greg Kessler at Prada; Luca Cannonieri / at Jean Paul Gaultier; Greg Kessler at Marc Jacobs

Beauty Insider