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“And The Winner Is…”: The Fifi Awards Take The U.K.

April 23, 2009 1:27 pm

Known as the Oscars of the fragrance industry, the Fifi Awards were doled out to U.K. perfumers last night, preceding the American version of the Fragrance Foundation’s annual celebration, which is scheduled for May 27. If the winners in London are any indication for what’s to come in New York, Estée Lauder stands to do very well, as the company received top honors, taking home the prize for best new prestige female fragrance for its Sensuous scent, as well as getting wins in two additional categories. Other highlights included an appearance by Jean-Paul Guerlain, who was honored for his “creativity and services to the fragrance industry,” and the awarding of Best New Celebrity Fragrance to Katie Price’s Besotted. It just goes to show you that raunchy, former models-turned-reality television stars’ ability to push perfumes is now a global phenomenon.