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Custo Barcelona’s (New) Terms Of Endearment

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Around the turn of the millennium, Custo Barcelona was huge. The bold prints, often embedded with illustrations of girls seemingly en route to or from Ibiza, gave the collection something of an aspirational quality that compelled me to make a special pilgrimage to the store’s Madrid outpost on a trip to Spain in 2000. My obsession with the brand faded shortly thereafter, although it will always have a special place in my heart—mostly because I adored the bell-sleeved, V-neck top I got on said trip for years! When it came to my attention that a) the line was still around, and b) it was launching its first fragrance, I experienced a moment of excited nostalgia. The eponymous new scent, designed for “adventuresses of the everyday” (yes, that is a real word, and, yes, I will start using it in conversation), was created by perfumer Alberto Morillas, although founder Custo Dalmau was apparently actively involved every step of the way. Bitter orange, wild strawberries, white peony, amber, and musk define the fragrance, which is being called a “fruity floral cypress,” and it’s fresh, spicy aroma is definitely making us wistful for a Mediterranean excursion…and that bell-sleeved shirt, which, sadly, we parted ways with a long time ago (a nine-year hiatus would’ve made it ripe for a comeback!).

Photo: Courtesy of Custo Barcelona

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