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Style File Blog

february 13, 2012

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LifeStyle Mirror Launches With Daphne Guinness

01:02 AM
"It's a mix between a concept store and a mega-mall," Emanuele Della Valle (son of Tod's...

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Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

02:02 PM

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Nose Candy

Jo Malone Pioneers The Bath Product As Mood Stabilizer

April 13, 2009  10:48 am


Known for fragrance combining, Jo Malone has introduced a pair of complementary scents in homage to Kohdo, the ancient Japanese art of incense appreciation. The driving force behind the tradition is the idea that specific emotions are influenced by specific scents, so the blend of ingredients in each fragrance becomes important as each individual note is purposefully designed to evoke a specific response. The cologne, candle, bath oil, and shower gel in the Lotus Blossom and Water Lily range are thus intended to be sort of like uppers—stimulants good for daytime use—insofar as the combination of mandarin, sacred lotus blossom, bamboo, and aloeswood allegedly promotes energy, confidence, and focus. The corresponding set of Dark Amber and Ginger Lily products—which includes a luxurious bath soak rather than a shower gel—is designed to have something of a tranquilizing effect, with essences of cardamom, orchid, and kyara wood to ease the mind while encouraging relaxation. We’re on the fence about the real benefits of aromatherapy, but assuming Kohdo actually works, this seems like as good a way as any to wean yourself off any lingering prescription drug dependencies, which could spell good things for your body and—your wallet.

Photo: Courtesy of Jo Malone

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