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April 19 2014

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Lancôme Goes Green

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All of you green-leaning Juicy Tubes fanatics unwilling to part with Lancôme’s high-powered gloss enhancers no longer have to choose between your lips and your values. Inspired by socialite, Lancôme spokesperson, and environmentalist Elettra Wiedemann, the French company has released Juicy Tubes PURE, Premium Unique Raw Elements, a limited-edition ten-piece collection that delivers all of the original’s signature sparkle in a formula boasting 95 percent natural ingredients, 100 percent natural flavors certified by EcoCert, and mineral pigments to amp up the shimmer. Click here to view the complete shade range.

Photo: Courtesy of Lancôme

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