Paint Before You Purchase
April 16, 2009 10:23 am
In one of the more exciting Web features to debut in a long time, OPI has added a “Try It On Color Studio” to its online site so consumers can test-run specific nail lacquers before they make a purchase. It’s similar in concept to those hair-color programs that let you upload a photo of yourself so you can see how you would look as a blonde, but way easier to use and way more realistic (we actually let out an enthusiastic “Cool!” when we were playing with it earlier). You can try on more than 200 shades after selecting your skin tone (olive) and nail length (medium long) for a better idea of how, say, that pale yellow polish looks on your nails (not good). We fared better with Lunch at the Delhi,” a cleverly named coral that is a must-have for spring.
tags: OPI
USER COMMENTS (1)








That’s not really a new feature. OPI has had a try it on studio on their site for years. They revamped their site but that was an existing feature. Also, it’s extremely inaccurate. As inaccurate as their bottle image photos.
By beautyfan101 on 04/16/09 at 11:09 am