Rusk, Not Just Blowing Hot Air

With Earth Month officially in full swing, a blitzkrieg of eco-friendly products is beginning to hit shelves. For its part, Rusk is contributing to the cause with two new hair appliances intended to help consumers reduce their carbon footprint. Its “Go Green” line launches this week at Ulta stores nationwide and includes a Str8 Iron that features a hibernating mode to save energy when not in use, as well as petroleum-free plates to help reduce oil consumption during production. A new blow-dryer will also be on offer that uses 26 percent less energy than its predecessors without sacrificing performance. Requisite recyclable, corrugated packaging—printed using soy ink—included.