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The Power Of Perfume, On Your Handheld Device?

April 1, 2009 3:50 pm

Urban legend has it that cell phones in South Korea and Japan can open your house door or buy you lunch from a vending machine, but we in North America have been a little bit slower to join the twenty-first century. Maybe not for much longer, however. According to an article on Basenotes.net, the future of fragrance will come courtesy of your mobile, making archaic manual spray-and-sniff techniques obsolete. A Canadian technology firm allegedly called iScent Technologies has just announced the launch of its iScent application and accessory for the iPhone and iPod Touch, which apparently includes an external device that you plug into the charge slot of your Apple product. By choosing an option from the application menu, the device can mimic the scent of over 1,000 popular fragrances—and a few less popular ones (icons for “gym shoe,” “wet dog,” and “new car smell” are also said to be on offer). Because of trademark restrictions, iScent reportedly has to use alternate names for its designer fragrances, although licensing agreements with companies like L’Oréal and Coty may be in the works giving your iPhone the ability to text, call, play music, surf the Web, and douse you with Marc Jacobs Daisy, if you so choose. Sounds like a possible April Fools prank to us but hey, anything’s possible (have you been to the App Store recently? Unbelievable, indeed).