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July 12 2014

styledotcom Fashion adopts the bike as one of its favorite accessories: stylem.ag/1oNkLel pic.twitter.com/R5Xk9cbVZ4

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A Beauty Brain Bender, For Your Health

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After launching its successful Message on a Mirror initiative to give beauty junkies a chance to lash out at the FDA for not banning certain harmful ingredients often found in cosmetics, Best in Beauty is at it again. This time, the advocacy group has come up with a mnemonic device to help you remember which ingredients in your personal care products should send up red flags: “Pretty Products For Healthy People Minus Many Lousy Chemical Substances,” which translates to Phthalates, Propylene Glycol, Formaldehyde, Hydroquinone, Petroleum, Mercury, Mineral Oil, Lead, Colorants, and Sodium Laurel Sulfate, respectively. Yeah, it’s a little long-winded, but we’re guessing that mathematics’ “Please Excuse My Dear Aunt Sally” took a little while to catch on, too. Give it time.

Photo: Greg Kessler

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