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Check Yourself Before You Wreck Yourself

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As we’re already a week into Skin Cancer Awareness Month, we thought now would be a good time to talk about Neutrogena’s annual partnership with the American Academy of Dermatology (AAD). Its Choose Skin Health campaign will be running through July and encourages Americans to regularly perform skin self-examinations and protect themselves from the sun. And since nothing hammers a point home like a celebrity-endorsed statement, the brand has a few boldfacers on board this year, too: Jennifer Garner is on print duty, while Malin Akerman stars in a skintimate video running on its Web site. One of the best features of the program is its database of doctors, all of whom are offering free skin cancer detection screenings this month. Click here to find a physician near you. In similar news, Aveeno kicked off its “Road to Healthy Skin Tour” this week, which also offers free full-body skin cancer screenings inside a 38-foot traveling mobile home, conducted by local board-certified dermatologists. (Yes, stripping down in an RV sounds a little shady, but the stats posted on Aveeno’s site about cancerous markings that’ve already been found on participants are staggering.)

Photo: Hulton Archive / Getty Images

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