Gwyneth, Goop Come Under Fire
As we’re frequent consumers of foreign beauty news (we like to keep our market research international), we’ve discovered that the British press aren’t huge Gwyneth fans of late. Apparently, personal beauty reflections on her Goop.com site have gotten the U.K.’s Daily Mail all up in arms. The paper is calling her recent “embrace natural beauty” dictum—which she followed up with product recommendations and DIY at-home beauty recipes—the ill-advised musings of someone who is uninformed. It’s even gone as far as to ask, “Who is to say that ‘natural’ is any safer than ‘synthetic’?” For our part, we have no problems with Gwyneth (except when she slips into a British accent every now and again) and happen to be very much in favor of the outpouring of all-natural personal care products now hitting the market. And while we’re of the mind that organic does typically trump synthetic, we do believe the risk of “green washing” is very real, as more and more companies make false claims in order to get in on the fastest-growing sector of the U.S. cosmetics and toiletries market. Where do you stand on the hot-topic issue of the greening of the beauty industry?