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July 30 2014

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Maybelline Feels The Vibrations

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From the people who brought you Great Lash (and its even more coveted waterproof version) comes the first vibrating mascara to hit the mass market. Introducing Maybelline’s new Pulse Perfection by Define-A-Lash, which delivers 7,000 battery-powered vibrations per minute, mimicking the manual zigzag motions that are typically necessary for lush lashes. Promising results that are 13 times thicker and 75 percent longer than your average stationary mascara with a deep color impact that’s totally clump-free, Pulse Perfection also has as its biggest selling point a retail price of a mere $14.95, less than half the price of the department store offerings. It won’t officially hit counters until July, but it’s available today, and today only, during an online preview sale. We’ve tested it out and were impressed with its lengthening abilities and color opacity. It doesn’t separate as well as our beloved Prescriptives’ Motor-Eyes, but with the money you save at the drugstore, you can invest in a lash comb to remedy the problem. Click here to get your own.

Photo: Courtesy of Maybelline

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