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subscribe to beauty blog via RSSAngelina, Back In Front Of The Camera?
June 29, 2009 1:27 pm
When word got out a few weeks back that Giorgio Armani was planning to use Couture week as a launch pad for the visuals of his new women’s scent, Idole d’Armani, it seemed a fitting preface to the fragrance coup he’s hoping to create when the perfume hits the shelves this autumn. Should it all fall short of his expectations, however, rumor has it that there is a plan B: Angelina Jolie. The mother of six has allegedly inked a deal to front her own Armani fragrance campaign later this year and will have supervision over the print and TV ads to boot (perhaps she’ll enlist her budding photographer husband to do the honors?). Whether her likeness will be used as part of the Idole d’Armani push fronted by model/actress Kasia Smutniak, for a different olfactory endeavor altogether, or just as fodder for speculation-fueled publicity remains to be seen. Ah, the intrigue.
Update: Option C, as it turns out. According to Armani PR, “Angelina is not the face of Idole, nor are we working with her on any upcoming projects.” Alas. We’ll always have those St. John ads.
tags: Angelina Jolie, Celebrity fragrance, Giorgio Armani, Idole d'Armani, Kasia Smutniak
