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Style File Blog

february 13, 2012

Designer update

Theyskens’ Theory’s NYFW Diary

08:02 PM
In the leadup to New York fashion week, designers go through hundreds of behind-the-scenes...

Designer update

Surface To Air Rocks Out

06:02 PM

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Nose Candy

Armani’s Scented Couture Surprise

June 17, 2009  5:24 pm


In a bit of well-curated showmanship, Giorgio Armani will unveil the advertising campaign for his new signature women’s fragrance, Idole d’Armani, during Couture week in Paris next month. The visuals for the new spicy floral star model Kasia Smutniak, and while the Polish-born beauty will likely take a lovely picture, it will be difficult to top the job Beyoncé did as spokeswoman for the release of Emporio Armani Diamonds in 2007. Unless Smutniak is ready to throw out some serious hip thrusts and hit a few high notes we might be unimpressed. Look out for the fragrance when it hits shelves in September.

Photo: Pascal Le Segretain/Getty Images

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