In Kenya, A Beauty Bailout
June 17, 2009 3:25 pm

In some countries, an attractive populace means more to national pride than in others, which is apparently the case in Kenya, where the government has decided to lower taxes on cosmetics as a means of encouraging women to take care of their appearance. According to an article in this morning’s edition of Cosmetics Business, the Kenyan minister of finance, Uhuru Muigai Kenyatta, announced that the duty on cosmetics and skincare products would be reduced from 10 percent to 5 percent, “in the recognition that beautiful women are the face of a healthy society.” Kenyatta also proposed a tax decrease on jewelry to make these products equally accessible. We’re assuming the initiative will be equal-opportunity (that is, that men interested in preventing wrinkles and stocking up on manstick and guyliner will also benefit from the discounted luxury goods), although it’s entirely possible that Jared Leto-style forays into man makeup haven’t quite caught on there yet—which, in all honesty, may be a good thing. (We’ve never really been able to get on board the 30 Seconds to Mars bandwagon, anyway).
tags: 30 Seconds to Mars, Jared Leto, Makeup, Uhuru Muigai Kenyatta
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