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August 1 2014

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Redken’s Blonde Ambition

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Redken has just launched its 10,000 Blondes Facebook application in an attempt to lure the flaxen-haired into some good old-fashioned social networking. Blondes are invited to upload their photos, identify their blonde celebrity inspirations, and enter to win a free Redken sample from the Blonde Glam haircare collection, all while learning about products formulated specifically for their golden-hued hair type. (Inviting other blonde friends to join them in creating all-blonde photo montages is also encouraged.) We did a quick Facebook search to see if there were similar pages created for brunettes and redheads but the results were few and far between—and more often than not bordering on X-rated. (Do yourself a favor and take our word for it.) Our brown-haired blogging compatriot over at Allure did a bit of gonzo journalism though, and discovered that there were in fact women of “her kind” in the virtual room as well. Why should blondes get to have all the fun? Click here to check it out for yourself.

Photo: Greg Kessler

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