Style.com

July 23 2014

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Sachajuan: From Stockholm, With Love

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Curly- and wavy-haired girls with an overwhelming desire for the straight and sleek are all too familiar with the burden of blow-outs. Nothing quite matches the high of a good salon job—except, perhaps, the low of a botched, at-home one. We dabble in heat styling every once in a while but prefer the lazy, er, easier technique of taking a round brush and T3′s Tourmaline Featherweight to dry strands. Yes, it’s slightly more damaging than starting with damp hair, but the time differential makes it a hard habit to break. On a recent appointment at Williamsburg’s Woodley & Bunny salon, co-owner and editorial stylist Erin Anderson mentioned that we might want to try coating our dry tresses in a shine product to seal the cuticle before applying heat; then she introduced us to Sachajuan. The eight-year-old product line from Stockholm-based duo Sacha Mitic and Juan Rosenlind offers a simple collection of maintenance and styling formulas based on “ocean silk technology,” which combines two different kinds of algae to help heal the hair no matter what type of locks you might be working with. (Anderson is such a fan of the brand, she and her sister/business partner took on stateside distribution of it so she could get whatever she wanted, whenever she wanted it.) Turns out the line’s Hair Repair is just as good at concealing the split ends we’ve created over the past few months of styling on the clock, which allows us to keep up the reckless behavior, in the short term, at least.

Photo: Courtesy of Sachjuan

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