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90210, Bottled


When we last checked in with D.S. & Durga, a musician and architect who met in New York, fell in love, and started a perfume company, their fragrance adventures had only just begun. But the duo has just inked a deal with Anthropologie for four exclusive scents due out at the end of the summer, and a new chapter in their story is in the works. Their first effort for the Philadelphia-based retailer is called Beverly Hills 1985 and debuted this month. It’s meant to evoke “leopard-print shirts, cigarettes, and the smell of the opulent white flower perfumes of the era of excess,” according to D.S. Born and raised on the East Coast, he envisioned the spicy, musky scent—with notes of jasmine, peach, clove leaf, and amber—as a realization of a fantasy that belonged to his mother and her friends when he was growing up. To them, the legendary 90210 zip code was some kind of mythical place, “a dream paradise for rich people,” he recalls. Now, the town that still holds the same allure for aspirational types the world over is also the only place you can buy his olfactory homage. For more information, call Anthropologie on N. Beverly Drive, (310) 385-7390.

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