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Drugstore Discovery Of The Week

July 8, 2009 5:49 pm

We’ve done our part to add to the statement lip discourse currently going on in the beauty world by making an effort to keep you abreast of the shades and products that will help you perfect your pout as vivid color continues to make a comeback. But we’re aware that more often than not, we have expensive taste. By now, readers of this blog are familiar with our affinity for YSL’s gorgeous Rouge Volupté range, which lines our makeup drawer alongside offerings from Makeup Forever, Chanel, and Dior. Truth be told, it’s rare to find a mass product that performs as well as our favorite high-brow models. Which is why this next bit of information is particularly exciting. Rather than downscale its operation in the midst of economic decline, Maybelline has embarked on one of its largest launches to date, unleashing a 48-piece color collection two years in the making of high-opacity lipsticks modeled after successful prestige lines. Color Sensational features four shade groups—reds, pinks, plums, and naturals—with options for every kind of customer. Muted nudes and “safe” mauves will appeal to more conservative types, while bold shades of red, hot pink, and fuchsia will excite the adventurous crowd. For our part, we’ve taken a liking to Coral Crush, as we’ve been searching for the perfect pastel orange to complement our newly bronzed skin (don’t hate on the Jersey shore). For $7.49 at the Duane Reade, it’s a designer knockoff at its best.