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Style File Blog

february 12, 2012

Designer update

Norisol Ferrari Takes Off  

03:02 PM
"I'm trying to make the process of getting dressed a little simpler," New York-based designer...

Designer update

Ready To Soar

12:02 PM

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The Stock List

Help Remedies To The Rescue

July 29, 2009  4:01 pm


So just what are the nappers in the windows at Ricky’s NYC’s 13th Street location, and the dude in heels on the treadmill at the brand’s Soho store, promoting? The launch of Help Remedies, a clever new collection of simple health solutions created by Richard Fine, a seasoned product developer, and Nathan Frank, an advertising copywriter, as a fresh take on medicine that brings a sense of humor to the over-the-counter experience. The duo was compelled to provide an alternative to a health care system in which they found complicated forms, long lines, and drugstore aisles littered with a barrage of packages covered in bewildering jargon. The six remedies in the debut include symptom-specific capsules or bandages to alleviate anything from sleeping issues and body aches to blisters and cuts. Each chic, color-coded box contains a strong dose of the most effective ingredient for your specific complaint using the fewest possible fillers, coatings, and dyes possible. And to counterbalance what is perhaps the biggest health care concern currently facing this country, each parcel is priced at a wee $3.99. Look out for them on Virgin America flights, at Ricky’s NYC, and online at www.drugstore.com.

Photo: Courtesy of Help Remedies

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USER COMMENTS  (1)

  1. This is a very interesting concept. I really love the packaging. I am also very impressed with the price. I am excited to see if these will be successful!

    Caroline
    http://www.twitter.com/salescoop

    By SalescoopCaro on 07/30/09 at 2:33 pm

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