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Illamasqua Crosses The Pond

July 9, 2009 4:39 pm

Seeing as how we were one of the first stateside news outlets to cover Illamasqua’s exclusive launch at Selfridges last fall, we’ve been waiting for this day to come for quite some time—nine months, to be exact. Beginning July 21, the cosmetics line created by makeup artist Alex Box (she of Gareth Pugh backstage beauty fame) with stylistic guidance from Dave Vanian (he of the goth band the Damned) invites you to “find your alter ego” at Sephora.com. Lovers of bright nail lacquers in three different finishes, those of you in the market for opaque lipsticks that run the color gamut from reds and berries to green and black, and alabaster-skinned foundation fans who want coverage that verges on a shade of white will be able to make all of your dreams come true first online, and then in store when the brand premieres at the beauty giant’s new Times Square location on the 30th (the nationwide rollout happens in the fall). It’s good news for makeup lovers of all kinds, from socialites and princesses to clowns and trannies. Equal-opportunity cosmetics have finally arrived.