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november 10, 2009

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Nose Candy

Jasmine White Moss, A Lauder Legend In The Making

July 16, 2009  3:34 pm


While our aversion to all things jasmine might normally have kept us away from Estée Lauder’s new fragrance that stars the pungent floral note, an indelible attraction to perfume solids encased by kitschy trinkets managed to lure us in. The latest addition to the brand’s Private Collection of scents, Jasmine White Moss represents the convergence of two generations of Lauders: Called formula #546AQ when it was conceived by Estée herself, it was left unfinished, forgotten in the International Flavors & Fragrances (IFF) vault, until her granddaughter Aerin unearthed it a year and a half ago. Using advanced distillation technologies, the latter Lauder incorporated the original essences with an exclusive white moss accord as well as 15 different natural fragrance absolutes, combining crisp black-currant bud (a quality captured for the first time with a new extraction technique) with Jasmine Sambac absolute, ylang-ylang absolute, and Jasmin India absolute, three ingredients her grandmother had chosen a generation ago. Violet, orange flower absolute, and absolute of patchouli heart round out the perfume’s rich, white bouquet, which comes in bottle and accessory form, making it a dream come true for jasmine fans—and those of us who just like a shiny compact. To each her own.

Photo: Courtesy of Estée Lauder/div>

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