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September 1 2014

styledotcom Models share their fashion month beauty must-haves: stylem.ag/1qNo4R1 pic.twitter.com/WJg47cbpWZ

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J.Crew Hearts Essie

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As we’ve previously reported, J.Crew has been feeling the beauty beat recently, putting an increased focus on bright statement lip and nail embellishments on the pages of its catalogs. The company’s summer mailers were brimming with tips painted in Essie’s bright orange shade Short Shorts—which even got an on-page shout-out via a 2-D inspiration board—suggesting to us that it’s only a matter of time before the fashion purveyor starts selling lacquers alongside its wide selection of chinos and cashmere cardigan sets. That time is apparently now, according to www.thefrisky.com, which alerted us to the fact that the store has indeed stocked a few choice polishes for Fall, including Essie’s One of A Kind, the orange-melon color whose praises we’ve been singing of late. Now all the brand needs are some choice offerings from a few niche fragrance and cosmetics labels, and it’d be the kind of one-stop shopping that’s right up our alley.

Photo: Courtesy of J. Crew

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  1. k_place says:

    I’m pretty sure the creative director of J. Crew mentioned using Short Shorts in her “My Stuff” profile thing-y in V. Fair a few months back. Very cool.

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