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subscribe to beauty blog via RSSLavera Simplifies The Natural Beauty Transition
July 27, 2009 6:30 pm
With all the recent talk of lead in lipstick and the equally unsettling reports that women consume six pounds of the stuff in their lifetimes, the idea of greenifying your makeup bag has likely crept into your mind. As we’ve mentioned before, the U.S. government doesn’t require full ingredient listings for cosmetics, but in Europe they’re mandatory. Enter Lavera, the German beauty giant that’s steadily building up its eco cred stateside. Packed with organic shea butter, almond oil, and mineral pigments for a pretty impressive range of colors, its lead-free lipstick range makes a strong argument for change. The fact that the company is currently offering an initiative in which you send your lipstick and e-mail address to them via mail, and it responds with an e-mail detailing the name of a color-matched Lavera equivalent—and a $10-off coupon code—also helps. To give organic a try, send your old lipstick and e-mail address to: Lavera Skin Care North America, 12015 115th Ave. NE, Suite E110, Kirkland, WA 98034.
tags: Lavera, Makeup, Skincare
Wow, that’s a great initiative. I’ve been using Aveda lipsticks. (I think they offer the best shade options and pigments of the natural brands.) But this is definitely an enticement to try Lavera’s.
By EcoPretty on 07/28/09 at 11:34 am