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August 29 2014

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Sephora’s Times Square Debut, Take II

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To celebrate the opening of its new Times Square location on Broadway between 46th and 47th streets—not to be confused with the other one three blocks south—Sephora is rolling out the red carpet tomorrow for Taylor Momsen and Theodora and Alexandra Richards, among other pretty young things. In addition, the Sephora Pro Beauty Team will be providing lip, eye, and face express services from 11 a.m. to 12 p.m. and will also attempt to set two Guinness World Records for the Most Lipstick Applications by an Individual in One Hour and the Most Cosmetic Makeovers by a Team of Five in One Hour (yes, these categories really exist). What we’re most looking forward to, though, is seeing Lauren Luke. At the urging of her hordes of virtual fans, the Panacea81 YouTube phenom launched a makeup line of her own that just debuted on Sephora.com and will receive prime real estate at the company’s newest location. The day’s festivities start at 9 a.m. and rage on until 5 p.m.

Photo: Courtesy of Sephora

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