subscribe to beauty blog via RSSBare Escentuals’ Trouble With The Law, Clarins Turns To Facebook, And More…
August 28, 2009 12:42 pm
A class-action lawsuit was officially filed in a U.S. district court in California this week against directors and executives at Bare Escentuals, accusing them of making misleading statements about how well the company was doing in 2007 and artificially inflating the value of its common stock. Huh. And we thought mineral makeup was the new plastics. [Cosmetics Design]
To coincide with the launch of new additions to its Multi-Active range targeted at younger consumers looking to thwart the early onset of aging, Clarins has ventured into social-networking territory. The company is offering samples to the first 5,000 people that become fans of the product line via Facebook. A friend who promises good skin and won’t bother you with excessive “pokes”? Sign us up. [Talking Makeup]
In celebration of its 100th anniversary, L’Oréal has commissioned an international usage survey to assess women’s makeup habits. The “Beauty Barometer” found, among other things, that nearly half of the U.S. women participants are under the impression that makeup gives them an advantage in the workplace. A strong, defined eye can be intimidating, but… [Pierce Mattie]
Sears is re-entering the beauty game after ditching its full-service department back in 2001. Representatives say it’s a move to offer customers an exclusive assortment of mass, specialty, and prestige beauty brands, but we’re guessing trying to right the wrongs of that $94 million loss from last quarter also had something to do with it. [WWD]
tags: Bare Escentuals, Clarins, L'Or�al, Makeup, Multi-Active Day, Sears, Skincare
