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Creed Brings A Taste Of Italy To The VIP Set

August 25, 2009 3:19 pm

Call it an obsession with celebrity associations, but we’ve always been fascinated by the House of Creed. A family-run operation since 1760, the perfumery had been adopted as the official fragrance supplier to all of Europe’s royal courts by the nineteenth century—Queen Victoria wore Creed, as did Napoleon III and Empress Eugénie of France, Franz Joseph and Elisabeth of Austria-Hungary, and Queen Christina of Spain. Six generations later, the handmade scents still keep the seriously rich, chic, and famous smelling their best. The latest creation from master perfumer Oliver Creed and his son Erwin is Acqua Fiorentina, and it was sent to Queen Rania of Jordan, President Cristina Fernández de Kirchner of Argentina, and Michelle Obama before it recently landed on shelves at Neiman Marcus. (The First Lady is reportedly already a fan of Creed’s orange, white jasmine, daffodil, and rose scent, Love in White, according to the Washingtonian.) The new pink-hued scent is inspired by Renaissance Florence; flowers and fruits from the region abound, giving off a waft of plum, pink carnation, and Calabrian lemon notes at first spritz, while Virginia cedar and Indian sandalwood provide a woody finish. If it’s good enough for MObama, it’s good enough for us—and Posh Spice, apparently. Inside sources have clued us in on the fact that David Beckham recently picked up a bottle for his beloved in Beverly Hills.