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August 30 2014

styledotcom In honor of the #USOpen, 19 of the greatest tennis fashion moments: stylem.ag/1rEJAxM pic.twitter.com/zmmoRkICZb

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Davidoff’s Carnal Encounter

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One of our earliest scent memories was actually of cologne, not perfume. It came during our pubescent years, when racy ad images of toned, shirtless men made us fast fans of Davidoff’s Cool Water. One whiff of the stuff and it was settled: The imaginary boyfriend we conjured in our head—a tall, preppy jock type—would indeed smell of lavender, jasmine, and oakmoss, with a hint of musk and sandalwood. Davidoff’s latest offering promises to, um, steam things up even more. Hot Water is set to launch at the end of the month, according to WWD, packing what its press materials promise will be “burning, latent heat.” Featured notes of absinthe, red basil, pimento, and patchouli apparently help achieve this effect, as does a new ad campaign shot by photographer Matthew Brookes. It’s the same naked-bodies-rolling-around-on-the-beach theme from 20 years ago, but somehow hotter. Click above to watch.

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