J’Adore Dior, Ten Years And Counting
The beauty world finally got its turn to take over the Standard Hotel’s new Boom Boom Room last night when Dior pulled out all the stops to fête the tenth anniversary of its popular fruity-floral scent J’Adore. One of the brand’s most successful fragrance franchises to date, the bergamot, rose, and jasmine absolute perfume drew quite the crowd. Tall model types clad in white satin minidresses and bright red lipstick passed out hors d’oeuvres and cocktails to the likes of Tinsley Mortimer, Olivia Palermo, Lydia Hearst, Theodora Richards, and Coco Rocha while DJ, Dior Ambassador, and girl-about-town Harley Viera-Newton spun a combination of soul, hip-hop, and classic pop. In addition to the privilege of taking in a panoramic view of the city from 18 floors above the Meatpacking District, partygoers got to preview the limited-edition J’Adore flacon set to hit counters next month. The eau de parfum collector’s bottle features a glass pendant engraved with Christian Dior’s initials, which can be strung up on a chain and worn as a necklace. Just a little thank you from the House of Dior to all its devoted fans.