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August 31 2014

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Kiehl’s Supports Planet 2.0

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To some, David de Rothschild might register as a bit of an eccentric. He is the founder of Adventure Ecology, an organization that coordinates expeditions to environmentally challenged parts of the world in order to make learning about sustainability fun (“edutainment,” if you will). De Rothschild’s latest scheme involves sailing from San Francisco to Sydney on a boat made of reclaimed bottles and self-reinforcing PET plastic to pioneer innovation in intelligent design principles using discarded waste—and, you know, for some good stories. But to Kiehl’s he is a man with a vision. Fresh off the launch of its 100 percent natural origin Acai Damage-Repairing Skincare Collection—the brand’s own exercise in minimal environmental impact and maximum reuse—the famed East Village apothecary has signed on to sponsor the maiden voyage of the Plastiki, as de Rothschild’s vessel is called, and to supply him and his crew with some new products to field-test along the journey. They’ll be packing Kiehl’s as-yet-unreleased biodegradable Cross Terrain All-In-One Refueling Wash, which cleanses and conditions both hair and body and can even be used for an on-the-go shave, and its Cross Terrain UV Skin Protector with SPF 50, a broad-spectrum UVA/UVB sunscreen with a waxy base for maximum protection in extreme conditions. Kiehl’s will also be sending along some of its popular Ultra Facial Cream as well for some creature comforts on the high seas. De Rothschild’s 60-foot catamaran, which is still undergoing construction, is set to push off in a few months and word on the street is that an on-deck podcast is in the works, so you may be able to have some secondhand edutainment of your own. Stay tuned.

Photo: Courtesy of Kiehl’s Since 1851

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