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August 29 2014

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Neiman Marcus Spreads The Lash Love

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In addition to the opportunity to view Spring fashions a full five to six months before they hit stores, attending a runway show also provides those with actual seats another treat: gift bags with beauty goodies in them. This season, Neiman Marcus gifted a few front-row attendees at select shows with neuLash, the latest addition to its beauty coffers, and a way more exciting freebie than your typical tube of mascara and/or jar of pomade. Intended to naturally improve the overall appearance of lashes and brows in four weeks, the serum’s fast-acting formula is made up of potent bioengineered polypeptides with amino and fatty acids that create full, thicker lashes and brows while protecting against breakage. It’s out to be an over-the-counter Latisse alternative—Valerie Bertinelli, not Brooke Shields, plays unofficial spokesperson. Add it to tribal tattoos and green hair streaks as another novel beauty idea courtesy of fashion week.

Photo: Courtesy of neuLash

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