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July 25 2014

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Prescriptives Goes Down For The Count

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First Max Factor, now this. In a statement made yesterday, the Estée Lauder Companies announced that it will be closing the global wholesale distribution of its Prescriptives brand by January 31 of next year. According to the official press release, the brand’s long-term business model is “no longer viable given the current market environment.” Its e-commerce site will remain functional for shipments within the U.S. while inventory lasts, though, so if, like us, you’ve come to rely on the unprecedented lash length and fullness that only Prescriptive’s Motor-Eyes can deliver, you might want to buy in bulk. [Reuters]

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Comments

  1. k_place says:

    I’ll miss their Magic line. The illuminating potion is the best!

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