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february 10, 2010

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Industry News

The Fairest Of Them All

September 2, 2009  9:55 am


There’s something to be said for all of those members-only shopping sites. There’s the exclusivity factor of course, which is only trumped by the opportunity to get your choice designer duds at a discount before anyone else. While fashion versions of this retail model abound, there are few similar beauty opportunities out there, but TheFairest.com is looking to fill the void. Mecca for beauty junkies, the channel premiered yesterday and features sale boutiques filled with select cosmetics, skincare, and hair products that are open for just 24 to 48 hours. Weekly e-mail invites alert members to upcoming sales and will showcase a variety of iconic and emerging beauty brands along with recommendations. It’s not all unbridled consumerism, though. TheFairest also offers users an interactive, educational experience in which they can make product suggestions, leave comments, and read reviews and other beauty musings from celebrity guest bloggers and industry insiders. And get this: Membership is free. All you have to do is subscribe, and news of 75 percent off sales on your Stila, Korres, Tarte, and Jurlique favorites will start arriving in your inbox. But just so you still feel special, we’ve secured an additional $10 discount for Style.com readers who spend $75 or more. Just type in the coupon code: styleYF10 at checkout and enjoy. No, no. Thank you!

Photo: Courtesy of TheFairest.com

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USER COMMENTS  (1)

  1. Hmmmm, not exactly new. Sites like BeautyTicket.com and BeautyCrunch.com have been utilizing the sample sale model for months now.

    What is strange about The Fairest is that the prices are no less than if you just went to the sale section of the manufacturer’s websites. People get caught up in the frenzy (the clock is ticking, right?) and buy without thinking.

    Aren’t these lux brands just using the site to clear out older products? (Don’t get me wrong, anything to stimulate the economy is a good thing!)

    By hillarystyle on 09/4/09 at 3:49 pm

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