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february 09, 2010

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Nose Candy

At Long Last: Balenciaga Paris, The Fragrance

October 30, 2009  5:25 pm


Word that Charlotte Gainsbourg would front Nicolas Ghesquière’s first foray into fragrance for the house of Balenciaga spread like wildfire when it was announced over the summer, and finally we’ve got some more news to share about the highly anticipated scent that bows in February. Perfumer Olivier Polge—he of Viktor & Rolf Flowerbomb and Eau Mega fame—has produced a floral chypre fragrance. Ghesquière apparently gave Polge a list of smells he liked, including floor wax, gasoline, carnations, and violets, and the esteemed nose chose violet as the center of the eau, grounding it in redistilled woods like cedar and patchouli. Petrol fumes didn’t make the cut, although there’s an intentionally urban twist to the fragrance. As for the prismatic bottle, it’s an homage to the signature Balenciaga cocoon-shaped cape, designed with direction from Ghesquière, who insisted that the flacon have a “head, neckline, and a body.” Gainsbourg has been shot by Steven Meisel to achieve the same effect in print form. [WWD]

Photo: Courtesy of Michael Kors

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