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July 29 2014

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Fragrance’s Night Out

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It’s official: The lavish party has replaced the casual luncheon for perfume launches. Last month, Dior fêted the tenth anniversary of its J’Adore fragrance at the Boom Boom Room, and last night, two of Fall’s biggest flacons made after-dark debuts. First up, the Monkey Bar, where Helena Rubinstein celebrated the arrival of its first scent since the early eighties. All You’ve Ever Wanted, which hits shelves at Macy’s this weekend, is inspired by a woman who is “passionate, entrancing, seductive, and in control.” Naturally, Demi Moore is its spokesperson. Clad in a gray sleeveless onesie and fur-trimmed cropped leather jacket, Mrs. Kutcher talked briefly about the magnolia, iris, and cedar scent before being whisked off to Yankees Stadium for Game 2 of the World Series. That was our cue to head downtown to the Angel Orensanz Foundation, where YSL had staged a large-scale masquerade ball to usher in its new eau, Parisienne. Kate Moss, who fronts the campaign for the damask rose, violet, peony, and vetiver scent, was sadly not in attendance, but a ballroom full of masked revelers made up for her absence. Parisienne also boasts what its perfumers have dubbed a “vinyl accord,” which is intended to evoke the idea of gloss, varnish, or metal—and spinning records, one might assume. Fittingly, the MisShapes climbed behind the decks and turned the party out.

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