August 20 2014

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Gareth Pugh’s Goddesses From The Grave


To properly achieve the much discussed dawn-of-the-dead look backstage at his Spring show yesterday, Gareth Pugh needed more than just sleep-deprived models and some well-placed soot. So he called on Alex Box, a frequent Pugh collaborator and the co-creator of our favorite goth makeup line, Illamasqua. Box had pieces of black and white mirrored plastic laser-cut in the shape of eyeliner and false eyelashes for Pugh’s Spring 2009 show. She easily puts the artist in makeup artist, and her efforts yesterday were an exercise in true showmanship. Prepping models’ skin with MAC’s Studio Fix Foundation to create a flawless base, Box started in with a full palette of gray tones. Using an airbrush as her weapon of choice, she sprayed MAC Pro Micronized Airbrush Foundation in a combination of Black and White onto skin for that perfect six-feet-under pallor and added red accents to the under-eye area for a realistic zombie effect. But the real kicker came when it was time to block out models’ brows. According to a Twitter post from MAC senior artist Victor Cembellin, who was on site, Box used glue sticks and MAC Colour Correctors to make them disappear. “I’m going to spill the beans,” Cembellin tweeted. “Glue sticks are a great (theatrical) way to cover brows!” Old news for drag performers, completely novel information to us. Who knew?



  1. kellystyle29 says:

    Awesome love the red under the eyes and the ashy look fabulous…He does it again
    Check out my fashion blog

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