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subscribe to beauty blog via RSSGetting Your Nails ‘Did In The LDN
October 21, 2009 4:23 pm
Beauty Counter is coming to you live from London this week, where I have finally been reunited with my British counterpart after a long period of time spent apart. Said B.C. and I met in Japan, of all places, where we bonded over our shared beauty-editor experiences. We also discovered in common a love for nail rings—plastic rings attached to painted, bejeweled acrylics that we found at Tokyo’s Kiddy Land long before the solid gold versions were embraced by the street style set. On our agenda for the week, in addition to an Ab Fab reenactment over lunch at Harvey Nichols, was getting our nails done. So yesterday, we hit up Wah Nails. Reminiscent of Valley, one of my favorite nail art spots on the Lower East Side, the unassuming shop, set in Dalston and bordering on Shoreditch (Bushwick and Williamsburg, respectively, for the Brooklyn-minded among you), is the brainchild of stylist extraordinaire and girl-about-town Sharmadean Reid. Reid has been operating the Wah concept—fashion meets beauty, culture, and music—as an online style zine and decided to branch out into nail art this past August. She sells select vintage clothes, books, and coveted old issues of “hip” New York magazines like Nylon and Interview, but she specializes in manis. And not just any manis; freehand art is on offer here in a major way. “Every print we see is a nail,” joked manager Meghan Best as she painted a floral paisley motif from Marc Jacobs‘ Fall collection onto my nails. (I added the rhinestones for my own bit of flair.) The Marc nail and another blue-and-green print inspired by Peter Jensen’s Fall collection are part of an exclusive set designed by Wah for a week-long pop-up shop at Selfridges that begins on November 5. It’s not all fashion-focused, though. You can also get a bevy of colored leopard spots, a Fanta logo, or a five-finger tribute to breakfast food favorites laid out on a red-and-white diamond tablecloth. (Feel free to bedazzle those sausage links at will.)
Wah Nails, 420 Kingsland Road, London E8 4AA, 011-44-20-7812-9889.
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