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No Wash, No Appointment, No Problem

October 19, 2009 10:08 am

To properly christen the extensive redesign of its 59th Street store’s main-floor cosmetics area, Bloomingdale’s has lined up an impressive roster of in-store events. As previously discussed, the Dick Page for Shiseido PA is on for Wednesday, but today, it’s all about Bumble and Bumble. The downtown mainstay has set up its first-ever Styling Bar and Shop, which will be devoted to quick-and-easy services. It also features an enhanced retail experience with in-house instructional videos, touch-screen styling menus, style books with tutorials and product recipes, and a digitized salon locator. In celebration of its arrival, Bb editorial stylist Rolando Beauchamp—who counts Mary-Kate Olsen as one of his satisfied customers—will be creating multiple looks on one model while standing in the department store’s window display on Lexington Avenue. Intrigued Upper East Siders out for an afternoon stroll can come in and get a cut themselves for a paltry $35. It’s all in an attempt to introduce beauty-minded New Yorkers to Bumble’s new “no wash, no appointment” concept, which offers those of us who want a good haircut but have limited time and money to burn a viable alternative to the classic salon model. Stop by today from 12 to 2 p.m. and 4 to 7 p.m. to check it out for yourself.