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Wash And Sniff: Francis Kurkdjian’s Designer Detergent

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Francis Kurkdjian, the perfumer, is a genius among noses. As the creator of a host of iconic fragrances (three words: Gaultier’s Le Male), he has been that industry’s shining star since the ripe old age of 25. Kurkdjian the man is also something of a prodigy, albeit in an epically charming neat freak kind of way. “I used to take my whites back to Paris,” Kurkdjian divulged at the official stateside debut of his new House at Bergdorf Goodman last week, recalling a brief stint in New York when he found the Big Apple’s laundry facilities subpar. A fan of a crisp white shirt and ever aware of the power of smell, Kurkdjian has always been somewhat puzzled that no one sells a detergent and fabric softener in the same scent. And so he set out to fill that void in the market with his own line, which includes a Laundry Washing Liquid for whites, one for dark colors, and a Fabric Softener—all of which bear the fragrance of his new Aqua Universalis, a fresh eau with hints of bergamot, Sicilian lemon, and musky wood. It’s just one offering from his beautiful and well thought-out collection, which includes other interesting amenities: Kurkdjian has also dreamt up a scented leather bracelet with a magnetic clasp, scented incense papers for burning or lining your skivvies drawer, and scented bubbles for the young and the young at heart. If you’ve been waiting for something to jar you out of complacency in the age of monotonous, celebrity fragrances, this will no doubt do the trick.

Photo: Courtesy of Maison Francis Kurkdjian

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