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September 3 2014

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Cover Girl Blasts Off

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Backstage at Donna Karan and Anna Sui’s Spring shows, makeup artist and Cover Girl creative director Pat McGrath took us on a quick run through some of the bigger launches she’s got planned for the brand this year. Particularly noteworthy was the new Blast collection, featuring LashBlast Length Mascara, which is cleverly designed with product reservoirs at the tip of its brush to grab and extend fine, hard-to-reach corner lashes; Smoky ShadowBlast, a double-ended shadow stick for lining and smudging; and ShineBlast Lip Gloss. The range won’t officially hit stores until the end of the year, but Cover Girl has decided to release a limited quantity as a preview beginning today. (We saw McGrath demo one of the Smoky ShadowBlast sticks on Lily Donaldson, and for the record, it looked pretty darn good.) Click here to get in on the action while supplies last.

Photo: Courtesy of Cover Girl

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