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subscribe to beauty blog via RSSM LAB, The Exclusive Sale
November 16, 2009 5:21 pm
With members-only e-commerce sites gaining steam (the soft launch of Daily Candy’s new Swirl was scheduled for today, but, alas, the “coming soon” homepage is still up on its Web site), the originators of the cyber-shopping phenomenon are looking for ways to distinguish themselves from the new competition. Ideeli.com has chosen beauty as its point of difference and intends on premiering its first dedicated sale for skincare tomorrow. M Lab—a collection comprising creams and cleansers with the highest level of clinically active ingredients on the market—will be the first brand to get its own 36-hour members-only event—and if the idea of increased efficacy hasn’t sold you, there’s a little something else to sweeten the deal. Every purchase you make, while supplies last, comes with a free .5 oz tub of the cosmeceutical line’s Anti-Aging Treatment Cream, which typically costs $50 on its own. And don’t worry if you’re not actually an Ideeli.com member. Being part of the elite club that is Style.com’s reading audience comes with enough clout to get you through the virtual door. Click here to get your shop on come Tuesday.
tags: ideeli.com, M Lab, Skincare
