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August 28 2014

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Malle On Madison

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Considering the devoted fan base he has stateside, it’s almost shocking that Frédéric Malle has been operating sans U.S. flagship since starting his company nearly a decade ago. But that wrong has finally been righted with the opening of his new atelier at 898 Madison Avenue. Malle is calling his fourth stand-alone store a “profound evolution of our brand’s aesthetic,” a change he attributes to French artist and architect Patrick Naggar. Naggar designed the 900-square-foot boutique with a distinct nod to the early-twentieth-century Rive Gauche salons and studios that color Malle’s early childhood memories. The Art Deco-inspired interior boasts oak frames and bookshelves, wall-to-wall carpeting with a tribal-inspired geometric print, and custom couches and chairs commissioned by Malle’s grandfather from famed furniture designer Jules Leleu. Artwork from Malle’s personal collection—as well as black-and-white pictures of the esteemed noses he frequently collaborates with—also spruce up the space, although we found ourselves most impressed by its “smelling columns,” which are glass-encased portals that ensure an untainted olfactory experience. It’s worth making the trip uptown, especially since Malle’s home collection is exclusively available at his new digs through the end of the month.

Editions de Parfums Frédéric Malle, 898 Madison Avenue at 72nd Street; 212-249-7941.

Photo: Courtesy of Editions de Parfums Frédéric Malle

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