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february 10, 2010

The Future of Fashion

The Future Of Fashion, Part One: Robert Duffy

06:02 AM
As we enter a new decade, the fashion business, like the rest of the world, is encountering...

Social intelligence

Postcard From Hong Kong: 48 Hours With Rare Vintage’s Juliana Cairone

05:02 PM

Designer update

First Look: The YSL Manifesto Tote

04:02 PM

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Natural Beauty

Melvita, Now Shipping To The U.S. of A.

November 4, 2009  1:07 pm


For the green-leaning types out there who, like us, enjoy buying a few keepsake beauty items from foreign apothecaries if only to utter those five magical words—”you can’t get it here”—when friends inquire about their origin, some news. France’s popular organic line Melvita has just become available stateside online, with plans for a San Francisco flagship in the works for January 2010. Founded in 1983 by biologist and beekeeper Bernard Chevilliat, the line began with its now famous hexagonal soap, and slowly branched out into shampoos, cleansing milks, moisturizing creams, floral waters, and plant oils. As one of the first companies in the world to get ECOCERT’s seal of approval, it uses 95 percent naturally derived ingredients with no parabens, paraffin, synthetic fragrances, or colors. Yes, the exclusivity factor is gone now that you don’t need to purchase a plane ticket to partake in its pomegranate oil and mango butter-enriched Extraordinary Day Cream, but having a now more accessible way to soothe skin sans synthetic ingredients isn’t a bad thing.

Photo: Courtesy of Melvita

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