August 31 2014

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Rahua, Another Beauty Secret From The Amazon Revealed


It’s hardly news that the Amazon rain forest is something of a treasure trove of beauty-enhancing ingredients; the super-antioxidant power of the açai berry made its way into everything from face creams to smoothies a few years back. But as more and more foraged comestibles from the region are billed as skin and hair saviors, I’ve become more and more skeptical. It’s often hard to tell what’s legit and what’s just a marketing ploy to capitalize on a burgeoning trend. That’s why I was pleasantly surprised when stylist Fabian Lliguin introduced me to Rahua. In the late nineties, Lliguin and his wife sourced the nut of the same name from the Quechua-Shuar tribe in Ecuador, where its restorative oils have been used for centuries to foster long, thick lustrous hair. After procuring it in limited quantities for years, the couple recently made a self-sustaining arrangement with members of the tribe, which ensures that all harvesting and extraction methods are done in an earth-friendly manner. The resulting product range includes a Shampoo, Conditioner, Finishing Treatment, and an Elixir—all of which are formulated with the pure oil and other natural ingredients for an 100 percent organic, 100 percent vegan collection that’s paraben- and sulfate-free to boot. The oil’s small molecular structure means that it bonds to the hair shaft and repairs damage rather than merely coating it. My short, asymmetrical bob was bouncier and glossier than ever when Lliguin invited me to test-drive the Finishing Treatment on a recent trip to his Cocoon Salon on the Upper East Side. I also managed to garner a “Did anyone ever tell you that you look like Selma Blair?” comment later that night, which made me an even bigger proponent of the line.

Photo: Courtesy of Rahua

Natural Beauty