beauty

MEMBER SIGN-IN

We're sorry, we can't find the username and password combination you've submitted. Please try resubmitting your information. Please note, username and password are not case sensitive.

Not a Style.com member? Join now, it's free and easy.

USERNAME PASSWORD

Remember me next time

forgot Sign-In Information?

submit

NOT A MEMBER?

Join Style.com to get full access to our special features and community. It's fast and free.

join now

JOIN NOW

We're sorry, but we could not accept your request. Incomplete/incorrect fields are highlighted in the form below with a ! symbol. Please fill out these fields and click submit.

To access this feature, fill in the fields below and click "Submit." To get full access to Style.com's special features and community, join now

USERNAME

PASSWORD

E-MAIL ADDRESS

CONFIRM PASSWORD

Please send me occasional e-mail updates about new features and special offers from Style.com.

Yes No

I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, Privacy Policy, and Mobile Terms and Conditions.

SUBMIT

There’s No “I” in Eufora, But There Should Be

November 9, 2009 12:31 pm

Full disclosure: My natural-beauty habits usually begin and end with skincare. It’s not that I’m not conscious of the shampoos and hair styling products I use, I just tend to make more of an effort to stick to organic ingredients in my face and body products. When it comes to hair, it’s all about performance, but I’d go green if all-natural formulas could deliver the shiny, tousled look I like. Enter Eufora, a line of cleansing, conditioning, styling, and finishing products that uses certified organic aloe vera gel instead of water to provide cellular healing, renewal, and growth to the hair and scalp. Hairstylist Don Bewley founded the professional product range in 1997 and gave it a makeover earlier this year. Due to some aforementioned flakiness, I gave Eufora’s Pure Cleanse—a gentle, non-sulfate shampoo for scalp “issues”—a whirl, and followed up with a few drops of Pure Polish for shine and frizz-fighting. But my favorite product turned out to be Pieceworks; when I applied it to my dry hair, it provided the separated definition I strive for with a pliable hold. Click here to find a salon that carries the line near you.