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Style File Blog

february 12, 2012

Designer update

Norisol Ferrari Takes Off  

03:02 PM
"I'm trying to make the process of getting dressed a little simpler," New York-based designer...

Designer update

Ready To Soar

12:02 PM

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Blackbook

A New York Original Reimagined

December 18, 2009  3:53 pm

New York is a city in a perpetual state of reinvention. Brothels become bars, synagogues become condos, and dive-y punk rock venues become luxury clothing boutiques. The latest NYC institution to undergo a transformation is the Limelight. The church-turned-legendary nightclub will soon be a massive retail space, and while the thought of indoor shopping usually feels a little too suburban to us, we can’t help but be excited about the first Caswell-Massey boutique in the city since the uptown flagship opened in 1926. Founded in 1752 in Newport, Rhode Island, by a Dr. William Hunter, Caswell-Massey has had some very famous fans over the years. George Washington (the one and only) favored the clove and orange blossom-laced Number 6 cologne (legend has it that he gave two cases as a gift to France’s Marquis de Lafayette to thank him for his help in the Revolutionary War), and the Eisenhowers stocked the White House bathrooms with the soothing Almond Cold Cream Soap. So many years later, those same products remain best-sellers for the line. That you will soon be able to procure them in the exact place where pacifier-toting club kids high on fill-in-the-blank cavorted into the wee hours could only happen in New York.

Caswell Massey will open at the Limelight Marketplace, 656 Ave. of the Americas, in March 2010.

—Fiorella Valdesolo

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